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Why Marketing and Selling Rules in Business?

Effective Marketing is the rock base for growth your company should build on. Understanding marketing means that you have understanding your target groups. Poor sells is a result of poor marketing techniques and strategy.

In order for any company to pursue growth, gain growth, and maintain growth, there are four major factors that such company must not neglect, rather must adhere to and implement successfully. These four factors are, “innovation, production, marketing, and sell”.

While innovation and production may assume more technical and mechanical forms, marketing and sell assumes “JUST” practical form. You cannot downgrade marketing and selling if you are seriously out for business growth and sustainability.

Great thing about marketing and selling is that they provide clues for innovation and production to work in our society. Sit back and think through, why do we have all the available services and products nowadays than decades back?

MARKETING: is a special creativity and passion embedded in the product and service, while selling is a special form and delivered specifically to a worthy and special consumer to enjoy.

Both Marketing and Selling must be SPECIAL to your company towards your customers.

If you want to stay small and pick peanuts, do not invest in marketing.

MARKETING IS PASSION FOR GROWTH, and in ECOWAS Consulting, we have passion for marketing. WELCOME!

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